Q
Question
“Do you approve of the governor’s performance?”
Field
n = 820, statewide, three days
W
Weighted
Matched to the population, every cut
Σ
Crosstab
+11pt with Independents 18–39

Opinion research,
reimagined.

The self-serve alternative to polling consultants. Field today, read weighted crosstabs three days later.

Features

Your full-featured research assistant.

01 / 05

Pick your audience & geography

All US adults or registered voters. National, state, city, county, or congressional district.

Location
Michigan’s 6th Congressional District
Population
All Adults
Registered Voters
02 / 05

Write 1–5 questions

Single-answer or multi-select multiple choice with 2–5 choices each. The AI advisor drafts and refines wording in chat.

Help me write a generic ballot question for PA
Drafted: “If the election were held today, which candidate would you vote for?” — Democrat / Republican / Undecided. Want a third-party choice?
No, keep it three.
03 / 05

Acuity fields the study

Once you submit, the study moves through three statuses on your dashboard: In Review, In Progress, and Complete. Three days, end to end.

IN REVIEW Submitted, awaiting approval
IN PROGRESS Fielding
COMPLETE Weighted, ready to read
04 / 05

Weighted to the population

Every poll is weighted on age, sex, race, education, and party to match the public it’s asking about. Same method on every study, so results compare cleanly across polls and cycles.

Weighted on
Age
Sex
Race
Education
Party
05 / 05

Crosstabs & Key Insights

Weighted crosstabs across all 12 standard subgroup cuts, with margin of error per cut. An AI analyst reads the results and produces five Key Insights — the bullets you’d paste straight into a memo. Export the full report in one click.

Approve
48.2%
Disapprove
44.7%
Unsure
7.1%
Topline approve tied with disapprove (±4.0% MOE).
Sharp age split: 18–39 +12pt vs. 40+.
Independents are the swing — underwater 9.8pt.
REPORT.PDF
Customers

Built for political and advocacy work.

Acuity is the self-serve polling app for organizations that need defensible numbers on US public opinion without hiring a consulting firm.

Campaigns & candidates

Test message frames, run head-to-head ballot questions, and track favorability cycle-to-cycle.

Parties & committees

Compare numbers cleanly across districts, states, and cycles. The methodology is fixed, so the comparison is honest.

PACs & advocacy groups

Track issue salience and message movement across the geographies you operate in.

NGOs & non-profits

Brief funders and boards with weighted numbers from a documented method, not vendor decks.

Contact

Let’s get started.

Acuity is currently invite-only. Reach out and we’ll walk you through the product and provision an account with a starting credit balance.

Request a Demo